Starting and growing a business is never easy, but if there’s anyone who can offer some sage advice on the matter, it’s Jesse Pujji. Having bootstrapped his company Ampush into a billion-dollar business and then selling it to the ultra-rich, Pujji’s insights are not just practical—they’re game-changing. Recently, in an interview on the My First Million podcast, Pujji dropped some serious knowledge on how to make it big in the business world. Here are the top 10 tips and tricks he shared, mixed with a bit of flair to keep things entertaining! | FREE REPORT: SPEND LESS TO GET MORE CUSTOMERS
1. Start with a Starving Crowd
- Before you even think about what product or service to create, identify your “starving crowd.” Find a market that’s not just hungry, but starving, and then feed them exactly what they need. Pujji emphasizes this as one of the easiest ways to ensure business success.
2. Organize Your Business by KPIs
- Pujji suggests organizing your business departments around specific Key Performance Indicators (KPIs). For instance, instead of having a generic marketing team, break them down into “Team Click-Through Rate” or “Team Conversion Rate.” This laser-focused approach aligns everyone’s goals and drives better performance across the board.
3. Master the Four Big Levers
- Pujji breaks down business growth into four main levers: traffic acquisition, on-site optimization, pricing, and staffing efficiency. Improving any of these areas can lead to significant growth, but mastering all four? That’s where the real magic happens.
4. Know Your EBITDA
- For those not in the know, EBITDA stands for Earnings Before Interest, Taxes, Depreciation, and Amortization. Pujji says it’s the most important metric to understand if you want to know how profitable your business really is. It’s the bottom line that will make or break your company when it comes time to sell.
5. Sell to the Rich
- It may sound simple, but it’s a strategy that’s often overlooked. Pujji advises targeting the ultra-rich or large corporations as customers. They’re less price-sensitive, more rational, and if you can solve their problems, they’ll pay handsomely for it.
6. Always Be Testing (Especially Creatives)
- In digital marketing, creative testing is one of the easiest levers to pull for improved performance. Pujji suggests asking, “How many creative tests are we running each week?” If the answer isn’t at least a few, you’re leaving money on the table.
7. Price for the Efficient Frontier
- When setting your prices, find the sweet spot between what your customer is willing to pay and what your costs are. This is what Pujji refers to as pricing for the efficient frontier. It’s all about maximizing revenue without losing customers or overextending your resources.
8. Bootstrap Like a Boss
- Pujji bootstrapped Ampush by selling research reports to hedge funds—a brilliant move when funds were tight. He emphasizes the importance of being resourceful and finding unique ways to fund your business without relying on external capital.
9. Consider Rollups for Exponential Growth
- If you’re running a profitable business, consider a rollup strategy. Pujji shares how acquiring multiple smaller companies at lower EBITDA multiples and then selling the combined entity at a higher multiple can exponentially increase your business’s value.
10. Stay in Your Zone of Genius
- Finally, Pujji advises finding the thing you can’t not do—the area where you’re naturally brilliant and passionate—and focusing all your efforts there. When you’re operating in your zone of genius, success is almost inevitable.
These tips might seem straightforward, but as Pujji’s own journey illustrates, the execution of these strategies is where the real work lies. Whether you’re bootstrapping your first startup or scaling a billion-dollar empire, these insights from Pujji can help you navigate the complex world of business with a little more confidence and a lot more strategy. So, grab your KPIs, check your EBITDA, and start building the next big thing!
Request a free report on how to spend less to get more customers. Fill out the online form.
Copyright © This free information provided courtesy L.A. Loft Blog with information provided by Corey Chambers, Broker DRE 01889449. We are not associated with the seller, homeowner’s association or developer. For more information, contact 213-880-9910 or visit LALoftBlog.com Licensed in California. All information provided is deemed reliable but is not guaranteed and should be independently verified. Text and photos created or modified by artificial intelligence. Properties subject to prior sale or rental. This is not a solicitation if buyer or seller is already under contract with another broker.
